Describe the logo using the Principles and Elements of Design.
This logo was created on a black background and contains various shades of green, yellow and white. The fish in the photo is located in the centre of the photo, which creates balance. The colours of the fish contrast against the black background, which draws the viewer's attention to the skeleton of the fish. The fish faces the right side of the photo, which allows the logo to flow from left to right.
Describe the symbols used in the logo. Why did the graphic artist use such imagery?
This logo shows BP's yellow and green floral logo, and the skeleton of a fish, which is also coloured in green. The graphic artist depicted the floral logo on top of the fish's skeleton. The graphic artist used this imagery because they wanted to show the damage that BP had done to the wildlife when the oil rig exploded. Poison is often depicted in a green colour, and the fish was coloured in green because the artist wanted to show that the oil rig explosion had poisoned the different animals in the ocean. The fish is depicted as a skeleton because the oil rig explosion had caused the death of many fish and other types of animals who lived in the ocean. Also, the colours used by the graphic artists are yellow and different shades of green. These colours are also the colours in the BP logo, so I believe that the artist still wanted to show that the logo they created is a logo for BP, while showing the problems that BP had created when the oil rig exploded.
What does this logo say of BP's corporate identity?
This logo can depict that BP can affect the lives of different wildlife, rather than to try and protect it. It also shows that they can cause the death of different species. I believe that this logo also shows the way that the graphic artist might have felt angry, due to the problems that occurred when the oil rig exploded in the ocean.
Black sometimes represents death, so the graphic artist could have also used the black to represent the many animal deaths that have happened from the spill. Then again, the black also could have represented the oil itself, so the black background could portray how the oil completely filled the environement and has disrupted the animals' lives.
ReplyDelete-Jercy
Oh wow. i LIKE THE LOGO THAT YOU PICKED.
ReplyDeletei didn't see it on the website link. but this looks really nie.
well done
Yes this is a very powerful picture and a very good one indeed for bp. the image is very good and represents a lot.
ReplyDeleteI like your choice of the logo. Using the arrangement of the BP logo's colours within the fish's skeleton to incorporate the company's logo and associate them with killing these fish. The contrast between the fish and the black background does allow the fish to be the focal point. The blck background, like Jercy said, could represent the oil filled environment the fish must live in, and die in.
ReplyDeleteGreat logo, Andrea! It seems very dark and eerie with the skeleton and whatnot, but it does show the message about BP's corporate identity very well. I didn't think of this when I first looked at the picture, but I found it interesting how you pointed out that the green colour of the fish represents poison.
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